#WhoMadeMyClothes is a hashtag movement launched in 2014 by Carry Somers and Orsola de Castro, both who founded Fashion Revolution, a not-for-profit global movement with a focus on the need for greater transparency in the fashion supply chain following the 2013 Dhaka garment factory collapse.^[1]

The goal of the hashtag was to bring awareness to consumers about the brands that they purchase from and raise awareness for the humanitarian and ethical issues in fast fashion.

2015

Rina Sawayama modeled for the campaign on 24 April 2015.

Promotional posters

Photography by Rachel Manns, fashion director .

Behind the scenes

Behind the scenes! Fashion Revolution Day 2015 photoshoot
	Premiere date 14 January 2015 Director(s) Christopher Cunniff, Rachel Manns Director of photography N/A Fashion director Alice Wilby, assisted by Katharine Sneyd

References